Our team captured the essence of Safaricom’s new innovation lab with an iconic brand design.
In November 2017, just after the dramatic Kenyan elections, a number of Martians were asked to join Safaricom’s innovation lab as expert consultants.
It was a no-brainer: who would pass up the opportunity to potentially create new products and experiences for Safaricom’s 30million+ customers?
The innovation lab was relatively new, so once the leadership had been set up prior to our joining, someone nicknamed the team Alpha. It stuck.
But then someone less creative opened a blank document and cobbled up a hodge-podge of colors making up the word alpha. It looked like something out of the 90s!
The task at hand was weighty: we needed to create a timeless identity for the innovation lab set up by one of the most successful companies in the region.
We decided to create a bold symbolic icon that could stand alone, but that would also blend seamlessly with the rest of the logotype. Within a couple of weeks we thought we were finally making headway, but boy oh boy … we were not ready for Dr Kamal’s scorching feedback!
I’m uncertain about a lot of things, but this I’m sure of: I absolutely hate this! I hate it. It reminds me of a disgusting eye infection.
It’s a little better … but now it looks like a fish kissing a wall or something. Keep at it, you’re almost there.
I love it!!! Ah, this is great! You’ve nailed it! Great job.
Our Media & Motion Department created dynamic motion graphics of the logo for use as an intro and outro in videos and presentations.