PortfolioCase Study
Why Logos
Most people use the words logo and brand synonymously. However, a logo is not a brand; brand is the subjective overall perception of your organization.
A logo, on the other hand, is its visual anchor. It is the masthead on which are attached all the brand’s sails. Getting the logo right gives the ship a head start.
What we Aim to Achieve
Each concept is evaluated using our AMVIT guideline:
- Appropriateness — does it fit the client, and industry?
- Memorability — can it be sketched from memory?
- Versatility — will it adapt to diverse contexts?
- Idiosyncrasy — is it distinct enough in its category?
- Timelessness — does it apply principles of longevity?
The Skyline Approach
We explore many ideas when designing a logo, but by policy, we never present more than 2 concepts. Great design is as much about elimination as it is about creation. Deep iteration trumps shallow exploration.
We are professionally opinionated by design, hence we diligently articulate what we consider to be the best direction, scored using our AMVIT metrics.
