A logo is a brand’s cornerstone and anchor, so we strive to design the kind that stands the test of time.
Most people use the words
brand synonymously. However, a logo is not a brand; brand is the subjective overall perception of your organization.
A logo, on the other hand, is its visual anchor. It is the masthead on which are attached all the brand’s sails. Getting the logo right gives the ship a head start.
Each concept is evaluated using our AMVIT guideline:
We explore many ideas when designing a logo, but by policy, we never present more than 2 concepts. Great design is as much about elimination as it is about creation. Deep iteration trumps shallow exploration.
We are professionally opinionated by design, hence we diligently articulate what we consider to be the best direction, scored using our AMVIT metrics.