USA 2012 Presidential Candidates Web Site Showcase

It’s like 2am in the morning and I can’t fall asleep because my sleep pattern’s been kinda messed up with all this overnight coding I’ve been doing lately.  So guess what? I’ve been digging up info on branding in the political spheres and I’ve come across some very intriguing articles. Keeping in mind that Kenya will be electing a new president in 2012 too, I decided to check out what American politicians were doing to position themselves on the web.

In Kenya, a web site and brand is often an afterthought. A “by the way” kind of thing. But believe me, Obama would tell you that it’s not only not an afterthought, it is crucial, essential, and imperative in a campaign.

I must say, however, that I was surprised to find some very bland sites as I went through the candidates one by one. Some of them have, in the words of Mark Zuckerberg, “pretty horrendous” web sites. There’s a few good ones though, and I hope our serious Kenyan politicians can find a leaf to borrow.

Before we see them, I noted one thing that was common in about 80% of these web sites. They all displayed a splash page asking for a signup before you could go to the main site. Here’s an example that’s typical:

A typical layout for the splash pages

Update

Note the subtle, subliminal effect of the white house showing behind Perry! It’s like he is presenting himself with the authority it commands while helping you envision him there.

These splash pages are very strategic. It’s like getting as many virtual votes and followers as possible before the actual voting day.  Getting the site’s visitors to do something while they’re on the site is important, instead of just making them feel like “Oh yeah, he/she says this and that. Good to know!”

So here are their web sites, in no particular order of awesomeness (or lack thereof):

Michele Bachmann

Michele Bachmann

Jimmy McMillan

Jon Huntsman

Herman Cain

Gary Johnson

Gary Johnson

Fred Karger

Carl Person

Buddy Roemer

Barack Obama

Andy Martin

Lee Wrights

Vern Wuensche

Randall Terry

Stewart Alexander

Roger Gary

Ron Paul

Rick Santorum

Rick Perry

Newt Gingrich

Mitt Romney

Thomas Miller

That last one… hehehe! Good luck to him, that’s really funny! Haha!

And on that note, let’s hope that we’ll see some serious Kenyan web sites as the election year quickly approaches.


A brand is a gut feeling. You cannot control it; you can only influence it.
– Marty Neumeier

  • from the above it seems like perry might be the next president of the USA..it looks minimalist but still pretty PERRY FOR PRESIDENT(based on the website that is….)

    • I noted that too! His web site really stands out, although Obama is also ahead of the curve with his site showing real-time updates of the number of people getting actively involved.

      Quite a bold and different approach right there. Let’s see how this will go.

  • around here it`s a matter of connections and not merit that gives designers job… so am not surprised at the crap our hopefuls put up as websites.

    • Yea, tell me about it!!! It’s sad, really. I wonder if there’s anything we can do to change that. Kinda like what Antispec is doing…

  • Just from having a look at our local designs page and this one.. there is a big difference in terms of Design and creativity

    is it posible you place a like think on your site especially on the designs and also maybe on the comments

    • There already is one at the top. Putting like links everywhere only adds unnecessary markup and clutter to the page. Not cool.

signed. martians.™